In order to analyze and make strategic decisions, marketing professionals need to know where markets are and how they are changing. dmrkynetec offers unique ways of visualizing the distribution of the market and its potentials specific to your industry and geography.
MARKETscene - This is a comprehensive market analysis tool providing important statistical information on animal demographics across any geography relevant to your business. Content includes:
- Livestock and farm numbers
- Beef and dairy cattle
- Swine
- Sheep and goat
- Poultry
- Companion animal numbers and households
- Equine numbers and owners
In conjunction with dmrkynetec’s i-map™ software, the information can be used to:
- Identify market opportunities
- Understand market potential by flexible user defined geographies
- Evaluate trends
- Empower other colleagues
- Deploy marketing resources with most effect
Market Potential Module - The information from MARKETscene can be integrated with your animal health or pet food sales data to allow market potentials and market penetration to be defined specific to your needs.
- Improve the accuracy of determining market potential by target sales areas
- Identify where you are strong or weak geographically
- Improve target setting with supply chain partners
- Empower your sales force
- Deploy marketing resources with most effect
For more information regarding these products please contact:
Bruce King, Project Vice President