PRODUCTS

AgriInsight UK

The scope of this study measures farm level usage of crop protection products amongst farmers growing the following arable crops: winter and spring wheat, winter and spring barley, winter and spring oilseed rape, winter and spring beans, peas, potatoes, sugar beet, lupins and linseed. In co-operation with the Central Science Laboratory, dmrkynetec also integrate results from additional farm-panels for vegetables, soft-fruit, top-fruit, grassland/forage and a number of other smaller specialty crops.

AgriInsight UK provides clients with the following:

• Product usage and market share trends by crop, farm size, and geography
• Identifies product usage trends by product category, target pest problems
• Monitors product market shares by brand 
• Evaluates relative strengths and weaknesses of key market segments
• Delivered with i-map™, an easy-to-use proprietary mapping, charting and reporting software

Data insights that allow:

• Opportunity analysis
• Segmentation of the market in ways appropriate to your business
• Detailed understanding of the market and how products are used
• More focused use of marketing and sales resources

For more information regarding AgriInsight UK please contact:

Will Welch, Project Manager