Quantitative research focuses on measurable data and the relationships among variables. By collecting observations from large samples of respondents, quantitative research seeks to describe and summarize the characteristics of a population through statistical analysis of sample data.

dmrkynetec utilizes a variety of approaches to help clients fulfill their quantitative research objectives. Our data gathering approaches typically include the following:

• Web
• Email
• Telephone
• In-person
• Fax
• Mail
• Desk research
• Combinations of the above

Our quantitative professionals are well qualified to implement a wide range of research techniques, which include the following:

• Brand : Price Trade-Off
• van Westendorp price sensitivity
• Gabor-Granger / stepwise pricing
• Price elasticity
• Trend analysis forecasting
• Value mapping
• Semantic scales
• Choice based conjoint
• Adaptive conjoint
• Perceptual mapping
• Stated vs. derived importance 
• Pair-wise trade-off / tri-wise trade-off
• Factor analysis
• Cluster analysis
• Market Segmentation
• Gap analysis
• Scoring
• Ranking
• Rating
• Show-cards / demos
• Diaries / record sheets

Data may or may not be weighted to measure volumes or expenditures represented.

For more information: Please contact us.