PRODUCTS

CompanionTrak (Companion Animal Tracking Study)

Market share tracking study that reports product purchased, product dispensed, and other inventory data for the companion animal market. Data tabulations available include: inventory and product movement (in doses), market share, market penetration, and inventory turnover.

CompanionTrak provides clients with the following:

• Track monthly product usage and market share over time by species, clinic size, and geography 
  • Feline and canine biological
  • Flea and Tick Products
  • Heartworm Products
  • NSAIDS
• Identify product usage trends by product category
• Monitor product market shares by brand 
• Monitor product and company shares
• Market volume trends by common unit equivalent volumes and dollar value
• Evaluate relative strengths and weaknesses of key market segments
• Developed through i-map™, an easy-to-use proprietary mapping, charting and reporting software

Data insights that allow:

• Opportunity analysis
• Segmentation of the market in ways appropriate to your business
• Detailed understanding of the market 
• Timely delivery allowing optimum tactical response 
• Better use of marketing and sales resources
• Analysis of inventory in the veterinary clinics

For more information regarding CompanionTrak please contact:

Jim Kohler, Project Vice President