PRODUCTS

EquineTrak 

Equine Tracking Study reports monthly brands trends in the areas of equine vaccines, equine antiprotazoals and equine anti-inflammatory products. The reports show projected beginning and ending inventories, product deliveries and product dispensed as well as associated market shares.

EquineTrak provides clients with the following:

• Track monthly product usage and market share over time by clinic size, and geography 
• Identify product usage trends by product category
• Monitor product market shares by brand 
• Monitor product categories and company shares
• Market volume trends by common unit equivalent volumes and dollar value
• Evaluate relative strengths and weaknesses of key market segments
• Delivered with i-map™, an easy-to-use proprietary mapping, charting and reporting software

Data insights that allow:

• Opportunity analysis
• Segmentation of the market in ways appropriate to your business
• Detailed understanding of the market 
• Timely delivery allowing optimum tactical response
• Better use of marketing and sales resources
• Analysis of inventory in the veterinary clinics

 For more information regarding EquineTrak please contact:

Jim Kohler, Project Vice President