PRODUCTS

AgriInsight Japan

The scope of this study measures farm level usage of crop protection products amongst farmers growing apple, mikan, Japanese pear, grapes, tea, cucumber, tomato, melon, cabbage, Chinese cabbage, wheat, sugar beet, beans and potatoes. AgriInsight Japan helps companies understand the dynamics of crop protection use, the key influencers on farmers and it provides first-hand, detailed information on how products are actually used across a range of different crop and pest segments.

AgriInsight Japan provides clients with the following:

• Product usage and market share trends by crop, farm size, and geography
• Identifies product usage trends by product category, target pest problems
• Monitors product market shares by brand
• Evaluates relative strengths and weaknesses of key market segments
• Delivered with i-map™, an easy-to-use proprietary mapping, charting and reporting software

Data insights that allow you to:

• Develop a sound understanding of farmer behavior in order to help develop effective marketing plans
• Assess product awareness and image by crop and prefecture to see if the marketing messages are reaching their target
• Review product performance over time in terms of penetration at farmer level, share of ‘Product Area Treated’, share of segment value and competitor price levels
• Achieve a comprehensive understanding of how, when and why each product is used
• Analyse competitive product and pest segments
• Analyze opportunities
• Segment the market in ways appropriate to your business
• Understand the market and how products are used
• Focus marketing and sales resources most effectively

For more information regarding AgriInsight Japan please contact:

Jonathan Crowe, Director (Asia)