INDUSTRIES SERVED

Market Share Tracking Studies

In order to manage product lines and make strategic decisions marketing professionals need to understand market developments and changes in brand share. dmrkynetec offer market share tracking products specific to your industry to provide a measured view beyond your own internal information.

AgriInsight Japan - The dmrkynetec Agri-Insight Japan programme has researched farmer behavior and crop protection use in 14 key crop market segments since 2003. Analysis of trends in crop protection product use is one of the key benefits of the ongoing AgriInsight Japan farm panel study.

AgriInsight Rice - The dmrkynetec team has researched farmer behavior and crop protection use in rice in a number of Asian markets in order to develop a comprehensive understanding of product use, seed variety uptake and brand share. Analysis of trends in crop protection product use is one of the key benefits of the on-going AgriInsight farm panel studies.

SIGMA™ - The SIGMA program is an annual global research study that quantifies the use of formulated products, and their constituent active ingredients, crop-by-crop and by target pest in more than 65 countries worldwide.