CUSTOM RESEARCH

dmrkynetec conducts literally hundreds of custom proprietary projects a year. Our clients…

• Trust our knowledge of their market to quickly understand their business needs and objectives.
• Recognize us as experts in sophisticated marketing research techniques to understand when and how to use them appropriately.
• Value our capabilities to collect information by desk research, telephone, mail, fax, web, email, personal interview, triad, clinic or focus group world-wide.
• Enjoy our service! We base this on pride in our work, energy to get the job done, flexibility, ability to provide market insights, and our linguistic skills with over 15 languages spoken by our project management team.

Based on your needs and budget, we will work with you in the design, implementation, analysis, reporting, presentation, and understanding of study results. Typical studies cover such diverse areas as the following:

• Defining your market & understanding needs/drivers
• Positioning your brands
• Understanding communication effectiveness
• Optimizing price
• Relationships between product use, price and brand equity
• Market and customer segmentation

	Qualitative Capabilities In-depth research focuses on the experiences, interpretations, impressions, or motivations of an individual or small group of individuals, and seeks to explore how people view things and why. Qualitative research is not designed to be representative of a population, but often helps to uncover beliefs, attitudes, and opinions that may affect behavior.
	Quantitative Capabilities Quantitative research focuses on measurable data and the relationships among variables. By collecting observations from large samples of respondents, quantitative research seeks to describe and summarize the characteristics of a population through statistical analysis of sample data.