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Market Potential Studies

In order to analyze and make strategic decisions, marketing professionals need to know where markets are and how they are changing.  dmrkynetec offers unique ways of visualizing the distribution of the market and its potentials specific to your industry and geography.

AGRIScene Europe - A comprehensive market analysis tool that captures a wealth of public domain information relating to agriculture from across the European Union presented for use by marketing and business specialists.  

Information available includes, crop areas and crop production, farm numbers and farm sizes, farm demographics, farm and crop economics, soil and land use distribution, and climate.

In conjunction with dmrkynetec’s i-map™ software, the information can be used to:

• Identify market opportunities
• Understand market potential by flexible user defined geographies
• Evaluate trends
• Empower other colleagues 
• Deploy marketing resources with most effect

Market Potential Module - The information from AGRIScene can be integrated with your crop protection sales data to allow market potentials and market penetration to be defined specific to your needs.

• Improve the accuracy of determining market potential by target sales areas
• Identify where you are strong or weak geographically
• Improve target setting with supply chain partners
• Empower your sales force
• Deploy marketing resources with most effect

For more information regarding these products please contact:

Dr. Antony Goulds, Director