NEWS & MEDIA

Release - February 13, 2007
A New Global Market Information Company

NEWBURY, BERKSHIRE – Kynetec Limited (Headquartered in Newbury, UK) and Doane Marketing Research, Inc (Headquartered in St Louis, USA) have merged to create a new and innovative marketing information business, dmrkynetec.

dmrkynetec becomes the leading global specialist provider of information products and services to the crop protection, biotechnology and animal health industries. With ten offices across North America, Europe and Asia, dmrkynetec is extremely well placed to service the evolving needs of an impressive client list that includes nearly every major global company in the agricultural input supply industry. Principle services include:

  • Customized ad hoc market research across the EU, Eastern Europe, Latin America, Asia and North America
  • Continuous farm level research measuring behavior and attitudes in the USA, UK, China, Japan and throughout South East Asia
  • Continuous transactional/point of sale research programs in the USA & UK
  • A trade/industrial interview research program, covering some 67 countries world-wide
  • i-map, a proprietary Market Knowledge Management software system, designed to assist clients to extract marketing insights from multiple data sources

The creation of dmrkynetec provides global research capability; access to a wealth of cross-industry expertise; creative and insightful market research, powerful information management solutions and the critical mass for significant growth in the coming years.

“Progress over the past five years demonstrates that innovation and the application of technology provides new insights and differentiation opportunities for clients. This merger is a fabulous opportunity to expand these benefits, as well as further the use of Market Knowledge Management in our industry” states Stephen Hearn (CEO, dmrkynetec)

“We are increasingly in the global marketplace. Our research approach needs to reflect this interest. dmrkynetec will ensure that clients gain exceptional service in the key agricultural and animal health regions of the Americas, Asia and Europe” says Dennis Block (Chairman & CFO, dmrkynetec)

CONTACT INFORMATION:

Antony Goulds, Director, Kynetec – antony.goulds@dmrkynetec.com (+44 (0) 1488 649135)

or

Roy Cleveland, VP, Doane Marketing Research – roy.cleveland@dmrkynetec.com (+1 (314) 786 1663)