PRODUCTS

BeaconMR

BeaconMR, the next generation of market research for manufacturers and distributors of animal health products, is a collaboration between dmrkynetec and Focus Techonology Group.

BeaconMR provides clients with the following:

• Track monthly product usage over time by species, production stage, farm or clinic size, and geography (6 regions, state and statistical areas)
  • Cattle and swine biologicals
  • Large animal, premium injectable anti-bacterials, and
  • Within these broad headings the ability to segment much further
• Identify unit and price trends by product category
• Monitor product market shares by brand versus universe at more detailed local levels, for example producer and metropolitan statistical areas
• Monitor product and company shares
• Market volume trends by common unit equivalent volumes and dollar value
• Evaluate relative strengths and weaknesses of key market segments
• Developed through an easy-to-use proprietary web-based reporting software 

For the first time, truly actionable data that allows

• More insightful analysis of opportunities
• Segmentation of the market in ways appropriate to your business
• Detailed understanding of the market at a more local level
• Timely delivery allowing optimum tactical response
• Better use of marketing and sales resources

For more information regarding BeaconMR please contact:

Bruce King, Project Vice President