PRODUCTS

AgriInsight Poland

New for 2008, but backed by a local team with more than 25 years experience of designing, implementing and reporting panel studies in Poland, the scope of this large-scale study measures farmer level usage of crop protection products amongst farmers growing the following arable crops: winter and spring cereals, winter and spring oilseed rape, potatoes, sugar beet and maize. Sectors covered include, herbicides, fungicides, insecticides, growth regulators AND seed treatments.

AgriInsight Poland provides clients with the following:

• Product usage and market share trends by crop, farm size, and geography
• Identifies product usage trends by product category, target pest problems
• Monitors product market shares by brand
• Evaluates relative strengths and weaknesses of key market segments
• Delivered with i-map, an easy-to-use proprietary mapping, charting and reporting software

Data insights that allow:

• Opportunity analysis, both at farm-gate and manufacturer price levels
• Input expenditures (chemicals, fertilisers and seeds) by crop
• Segmentation of the market in ways appropriate to your business
• Detailed understanding of the market and how products are used
• More focused use of marketing and sales resources

For more information regarding AgriInsight Poland please contact:

Pawel Szóstak, Director of Research